The Times Holly Jolly Market

Sunday, December 6, 2026

12:00 PM – 7:00 PM · The Times Building, Green Street

Hosted by The Gainesville Times · On the Parade Route

Holly Jolly Market banner with vendor tents at The Times
Crowd browsing vendor tents at the Holly Jolly Market
The Times building entrance with market vendors and shoppers
Visitors in ugly Christmas sweaters and an elf costume at the market
Festive market shoppers walking past The Times sign
Families eating at iDrips Coffee Co. food truck tables
Friends chatting in front of El Carreton Taqueria food tent
Vendor in a red snowflake sweater holding a churro
El Carreton Taqueria vendor preparing al pastor tacos

Scenes from the Holly Jolly Market

About the Market

Holly Jolly Market.

Christmas on Green Street is a beloved local holiday parade that brings the community together to celebrate the magic of the season. Featuring festive floats, holiday cheer, and a celebration of local traditions, it has become the ultimate holiday destination for families, friends, and visitors looking to kick off the Christmas season.

For the second year, The Times is proud to host the Holly Jolly Market, located directly along the parade route. The market offers a festive shopping experience featuring local vendors, unique gifts, seasonal treats, and holiday favorites — making Christmas on Green Street the perfect place to make memories and enjoy the spirit of the season.

Become a Vendor

Apply to join the 2026 market.

We welcome local artisans, small businesses and food vendors. Download the application below and return it to Grace Reed. Submitting an application does not guarantee acceptance.

2026 Vendor Application

PDF · Holly Jolly Market

Print, fill out and return to Grace Reed at the contact details below. Spaces are limited.